When I work with artists one-on-one, the top goal for each one without a doubt is to get MORE bookings. Of course, everyone wants to have a full calendar of dates that allows them to go into churches and concert venues all over the world. Some are trying to get outside their county while others are trying to get outside their state.
There is a great desire to feel successful based on how many dates you have on the books. There is a sense of pride to look at your schedule online and to know that you are already booking into the next year. You are then able to talk with other artists and feel a sense of pride in the fact that people want you at their events. I get it!
I guess my brain works a little different than everyone else because I try to focus on the date at hand instead of working to book a lot of dates. In other words, why focus on getting more concert dates when you are not taking care of the dates you already have booked.
Many artists in our industry feel their work is done once the contract has been signed or the agreement has been made and confirmed. In my training on “Booking Better Dates” I teach artists that a confirmation is nothing more than permission to start working. It’s not a time to stop but to start!
When you agree to a date with a church pastor or concert promoter, you are agreeing to work that date to the max and not just sing at that date. You have an obligation to the promoter to make this date the best it can be. I am appalled at the mindset of some artists who think all they have to do is show up and sing. If I am paying your flat, the least you can do is help me promote it. Pick up the phone and do an interview or two, make a Facebook video or at least send it out to your email list. You do have an email list, don’t you?
Once again… if you claim you don’t have time to promote the concert in which you are performing then maybe you don’t have time to be a Southern Gospel artist. No one in this industry has reached the pinnacle of not having to promote your appearance on a date. There is no one who has a name that can pack out an auditorium of 1500 seats by themselves. It takes work and that is not just on the promoter of the event.
I understand why artists are not able to work on a percentage basis at every event. But I do feel like every artist should approach the event as though they were not getting paid unless the people show up. If we could get every artist to promote each date like they do their own “Homecoming Sings” we might see better attendance at our concerts.
Let’s get to work!